m-commerce

Is m-commerce the next billion dollar idea?

m-commerce is one of the most growing business fields right now. More and more mobile user feel cofortable around mobile shopping. But whos is the winner in this field right now? Big market places like amzon or groupon or the regular web-shops?

Amazon is the most successful online shopping destination with 178 million monthly user.
It is easy - the essential part of m-commerce is the usability of a mobile shop.
it should be easy to use,  good looking and save.

How to be successful with m-commerce

About 65% of all US e-mails are opend on a mobile device. According to that make sure that you enable you web-shop to your newsletter.

Augmented Reality

Is augmented reality the next billion dollar idea?

By now it seems that augmented reality sticks to mobile games, geocaching or some give aways. But let's look closer.

What is augmented reality?  It is a live copy of the real world around you with augmented contend like, audio, video, graphics or additional information.

There are certain ways to use augmented reality within mobile apps.

1. Location-based services (Tripadvisor, GoogleGoggles)
2. Customer Service (interactive manuals)
3. Games (Google Ingress)
4. Fun stuff like give aways (Audi AR calendar 2010)

Why is it so magic?

Well it's like a part of Star Trek is becoming real with all those cool gadgets everybody can use. It's fun to use and because of that effective.

Have a look at this fantastic video from hiddencreative:

Second Screen Apps

Are second screen apps the next billion dollar idea?

Is it time for second screen apps? The first B2C campaigns are on-air for a while. Let's have a look at the potential.

Until lately second screen apps where mostly used by marketing research companies. But it is getting interesting because Shazam launched the first successful campaigns.

How does it work?

At first you start with a regular on-air marketing campaign like a radio or tv ad with audio content. Then you need to motivate your customers to use an app like Shazam or Zeebox which can recognize audio footprints and provide the second screen content. And of course you need content for that second screen campaign like additional information, link to the webshop of the promoted product or a social media activity. Don't forget the call to action elements!

Why is it so efficient?

Well let's start with a quote from Nielsen: "...according to a Q4 2011 Nielsen survey of connected device owners in the U.S., U.K., Germany and Italy. In the U.S., 88 percent of tablet owners and 86 percent of smartphone owners said they used their device while watching TV at least once during a 30-day period."
So the conditions are perfect you just need a way to encourage your target group.

You get the vibe? Listen to that playlist while exploring great business news: