40 free Online-Marketing tools

Here are 40 free Online-Marketing tools that will save you a lot of time and probably a billion dollar within your Online-Marketing budget.

When working in Online-Marketing you have to screen all your campaigns, success and trends.
This is my collection of ad-ons, tools and little helpers that will organize your camapains and will safe you a lot of time!

After a few years working in Online-Marketing I added a lot of tools to my daily work. I want to share that list with you and hope you will enjoy it as much as I do!

Search engine optimization (SEO) tools

1. SEOquake - SEO ad-on for your browser that will help you to monitor your competitors and your own websites
2. SiteMetrics - Another SEO ad-on for your browser that will help you to monitor your competitors and your own websites
3. Woorank - SEO ad-on and web-analyse for any website that will help you to understand your on-page optimization. That tool crawls all your content and will give you insights of your keyword density, crawling problems andpafe rank
4. ibusinesspromoter - A SEO tool that will help you to improve your SERP position
   
   
   

   SEO Analytic tools

   
   
5. Google Webmaster Tools - This is the basis for all the other alnalytic tools. It helps you to create structured search snippets, focus on the important sitelinks, to index your website and will show you crawling problems.
6. Google Analytics - The mother of all analytic tools. Like AdWords this is a hole univers itself but it help you to understand your visitors and which content they are interested in.
7. FlashCounter - If Google Analytics is way to much for you you should use this easy to use tool. It will help you to show you the most important data about your website visitors.
   
   

   SEA Keyword Planner tools

    

8. Google AdWords Keyword Planner - That tool will help you to find the right keywords for your SEA campaigns
9. Google AdWords Traffic Estimator - In addition to the Keyword Planner that Online-Marketing tool will help you to see if you stand a chance next to your competitors.
10. Google Isights - That tool will help you to spot new trends to lead with great interesting content.
    
    

    Social Media tools

     

11. Quintly - That is a great tool to track your social media campaigns. It's free up to three social media accounts.
12. Klout - Klout will help you to see new trends in the internet and suggest new content to share.
13. socialblade - This is a YouTube analysing tool that monitors the most importand videos and trends.
14. topsy - What socialblade is for YouTube is topsy for twitter.
15. technorati - If you are looking for special blogs have a look at this website!
16. Google Alert -  Keep updated to the most important topics and keywords.
17. feedly - feedly is Googles RSS-feed reader. Easy to use and perfect addition to your Google Alerts
    
    

    Coding tools

     

18. filezilla - In my opinion the best FTP client tool
19. codecademy - Get the basic or pro knowlege of coding. This tool is amazing and help you to learn nearly every important coding languages
20. themeforest - Okay this is not really a tool and neither free - but if you just can't code you can shoose from a wide range of wordpress themes.
21. osticket - Can't handle your IT-support requests any longer? That tool will definetly help you!
    
    
    

    Graphic Design tools

     

22. Kuler - A great platform to find the right colour scheme.
23. Gimp - The free alternative for Photoshop
24. Paint - Another tool for digital photo editing
25. Inkscape - This is the alternative for Illustrator to adit your vector graphics.
26. Eye Dropper - A great ad-on for Chrome to pick a colour from every website.
27. piktochart - Create great infographics with that grad-and-drop tool
28. infogr.am - Another easy-to-use infographic tool
29. fontello - What a great tool. This is an icon fonts generator.
    
    
    

    E-Mail Marketing tools

     

30. MailChimp - In my opnion the best E-Mail Marketing platform for great newsletter-campaigns.
31. mxtoolbox - Find out if your Mail Server is blacklisted or not.
    
    
    

    Other Online-Marketing tools

     

32. Inprint Generator - Impressum Generator for the german market.
33. bubble.us - A great mind-map tool to sort your thoughts.
34. x-mind - Another great mind-map tool to sort your thoughts.
35. LastPass -  Organize your passwords is easy with that tool.
36. Tom's Planner - Write your scedules and campaign plans online!
37. OpenProj - A big organizing tool with a lot of opportunities.
38. Awesome Screenshots -  That little ad-on is great for screenshots of hole websites.
39. prezi - What a fun way to create and share presentations. Zoom in and out.
40. slideshare - Share your Power Points and scroll through other great presentations

Another link galery for Onpage Marketing: http://www.bonek.de/funktionierender-backlinkaufbau-nischenseiten-faq/

3D printing

Is 3D printing the next billion dollar idea?

You might know 3D printing from all those "I build a gun with my 3D printer" articles but there is much more than that. Companies started to use 3D printer to build prototypes, individual tools or the product itself.

It seems that the possibilities are countless. Let's have a look at the most interesting ideas in the industry:

1. 3D printed pasta - barilla is working on a pasta printer for every pasta shape 
2. 3D print yourself - ever wanted a status quo of yourself? Print yourself every other year and have a great memory of every decade (what a weird way to show your grandkids how it was to live in the 21th century. 
3. 3D print at home - read this article if you think about getting your own 3D-printer 
4. 3D print you own home - it is possible to print a hole house within a day, what a possibility for rescue camps! 

Here are my ideas how to dip in your foot in that (new) rising industry:

• create an easy to use 3D software
• research in materials that can be used in 3D printing
• create 3D models and products (from iphone cases to chairs to your own dream house) 

What an interesting topic. There are so many opportunities. And think about of all the pros, there is literally no trash, if you have a printer at home there is no delivery necessary and you can nearly print ANYTHING! So be crative an become a 3D printing billionaire!

Location based services

Are location based services the next billion dollar idea?

In the US, in-shop services are common by now but in europe is a huge potential in that field left. With Apples iBeacon, indoor navigation based on bluetooth low energy technology is possible. 

The are 3 challenges when working with that new technology:

1. data privay
2. user acceptance 
3. usability

Don't try to build an in-shop service without a real benefit. A good usage are an indoor navigation and couponing. Give your customer the feeling that their datas are save and anonym (even though if you use them for personal ads). Have in mind your customers are using their smart devices so they expect a rocking user interface.

m-commerce

Is m-commerce the next billion dollar idea?

m-commerce is one of the most growing business fields right now. More and more mobile user feel cofortable around mobile shopping. But whos is the winner in this field right now? Big market places like amzon or groupon or the regular web-shops?

Amazon is the most successful online shopping destination with 178 million monthly user.
It is easy - the essential part of m-commerce is the usability of a mobile shop.
it should be easy to use,  good looking and save.

How to be successful with m-commerce

About 65% of all US e-mails are opend on a mobile device. According to that make sure that you enable you web-shop to your newsletter.

Augmented Reality

Is augmented reality the next billion dollar idea?

By now it seems that augmented reality sticks to mobile games, geocaching or some give aways. But let's look closer.

What is augmented reality?  It is a live copy of the real world around you with augmented contend like, audio, video, graphics or additional information.

There are certain ways to use augmented reality within mobile apps.

1. Location-based services (Tripadvisor, GoogleGoggles)
2. Customer Service (interactive manuals)
3. Games (Google Ingress)
4. Fun stuff like give aways (Audi AR calendar 2010)

Why is it so magic?

Well it's like a part of Star Trek is becoming real with all those cool gadgets everybody can use. It's fun to use and because of that effective.

Have a look at this fantastic video from hiddencreative:

Second Screen Apps

Are second screen apps the next billion dollar idea?

Is it time for second screen apps? The first B2C campaigns are on-air for a while. Let's have a look at the potential.

Until lately second screen apps where mostly used by marketing research companies. But it is getting interesting because Shazam launched the first successful campaigns.

How does it work?

At first you start with a regular on-air marketing campaign like a radio or tv ad with audio content. Then you need to motivate your customers to use an app like Shazam or Zeebox which can recognize audio footprints and provide the second screen content. And of course you need content for that second screen campaign like additional information, link to the webshop of the promoted product or a social media activity. Don't forget the call to action elements!

Why is it so efficient?

Well let's start with a quote from Nielsen: "...according to a Q4 2011 Nielsen survey of connected device owners in the U.S., U.K., Germany and Italy. In the U.S., 88 percent of tablet owners and 86 percent of smartphone owners said they used their device while watching TV at least once during a 30-day period."
So the conditions are perfect you just need a way to encourage your target group.

You get the vibe? Listen to that playlist while exploring great business news: