Second Screen Apps

Are second screen apps the next billion dollar idea?

Is it time for second screen apps? The first B2C campaigns are on-air for a while. Let's have a look at the potential.

Until lately second screen apps where mostly used by marketing research companies. But it is getting interesting because Shazam launched the first successful campaigns.

How does it work?

At first you start with a regular on-air marketing campaign like a radio or tv ad with audio content. Then you need to motivate your customers to use an app like Shazam or Zeebox which can recognize audio footprints and provide the second screen content. And of course you need content for that second screen campaign like additional information, link to the webshop of the promoted product or a social media activity. Don't forget the call to action elements!

Why is it so efficient?

Well let's start with a quote from Nielsen: "...according to a Q4 2011 Nielsen survey of connected device owners in the U.S., U.K., Germany and Italy. In the U.S., 88 percent of tablet owners and 86 percent of smartphone owners said they used their device while watching TV at least once during a 30-day period."
So the conditions are perfect you just need a way to encourage your target group.

You get the vibe? Listen to that playlist while exploring great business news: