Is augmented reality the next billion dollar idea?
By now it seems that augmented reality sticks to mobile games, geocaching or some give aways. But let's look closer.
What is augmented reality? It is a live copy of the real world around you with augmented contend like, audio, video, graphics or additional information.
There are certain ways to use augmented reality within mobile apps.
1. Location-based services (Tripadvisor, GoogleGoggles)
2. Customer Service (interactive manuals)
3. Games (Google Ingress)
4. Fun stuff like give aways (Audi AR calendar 2010)
Why is it so magic?
Well it's like a part of Star Trek is becoming real with all those cool gadgets everybody can use. It's fun to use and because of that effective.Have a look at this fantastic video from hiddencreative:
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